Buy Internet Radio
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Aluratek AIRMM01 Internet Radio Alarm Clock with built-in WiFi (Black) $93.59 INTERNET RADIO ALARM CLOCK WITH BUILT-IN WIFI, WITH REMOTE, INSTANT ACCESS TO OVER 11,000 RADIO STATIONS WORLD WIDE… |
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Grace Wireless Internet Radio Innovator III – Network audio player / clock radio – black $142.91 Over 17,000 free radio stations from local to around the world including NPR, Pandora & BBC, plus SIRIUS(R) premium Internet radio service Built-in 4″ full range speaker in wood cabinet with 4 line back light display Save up to 10 presets & 100 favorites Includes full size remote… |
How can an ad campaign (tv, internet, billboard, radio) prompt you to go out and buy the product it promotes?
First of all, it has to show me that the product is useful.
There’re so many products out there that I could do without and are just ending up in landfills. I don’t need a new camera when my 2 year old camera already works. I don’t need a blanket with sleeves, there’s such a thing as a sweater. I don’t want to buy something unless the ad shows me that I am desperate for it.
Secondly, I like to see eco-friendly products. I have switched to Dawn dish soap after repeatedly seeing their ads about $1 being given to help animals. If I started seeing ads for environmentally friendly make-up or shampoo, I’d probably buy that too.
I also like to see the ad show how the product works if possible. For example, I just saw an ad for a foundation that adjusts it’s shade to yours skin tone. I would like to know, to a basic sense at least, how that works. I wouldn’t feel safe using it otherwise.
I guess lastly I want to know that the product will always be useful and is not a “right now” type thing. If its a new door, I want to know that in 20 years, it will still work. If it’s a new coat, I want to know that it will still be warm in 5 years.